Apple’s Vision Pro Ad: A Cinematic Revolution Unveiled in ‘Get Ready’ Ad”

Apple's Vision Pro Ad

Apple’s Vision Pro Ad

As Apple gears up for the much-anticipated launch of its Apple’s Vision Pro Ad headset, the tech giant has unveiled a captivating ad titled “Get Ready.” This advertisement takes a unique approach, reminiscent of Apple’s iconic 2007 iPhone launch ad “Hello.” Featuring snippets from beloved movies and TV shows, the ad showcases characters from Star Wars, Iron Man, SpongeBob SquarePants, and more donning various headsets and accessories.

This strategic marketing move is designed to convey the cool factor associated with wearing a head-worn device, setting the stage for the Vision Pro’s debut. The ad cleverly connects with Apple’s legacy, drawing parallels with the first iPhone commercial that premiered during the Oscars in 2007.

The Vision Pro, Apple’s most significant product launch since the Apple Watch in 2015, is slated for pre-orders starting January 19, with an official launch on February 2. Priced at $3,499, the mixed-reality headset promises to revolutionize spatial computing, transforming how users work, collaborate, connect, relive memories, and enjoy entertainment.

Key Highlights from the Ad:

  • The 39-second ad features a montage of scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future.
  • The ad concludes with a woman putting on the Vision Pro headset, accompanied by the tagline “Get Ready.”

Parallels with the “Hello” iPhone Ad: The format of the Vision Pro ad draws inspiration from the first iPhone ad, which also compiled clips from movies and TV shows, showcasing people answering phones. This proven and successful structure has been adapted effectively for the Vision Pro advertisement.


1. What is the launch date for Apple’s Vision Pro headset?

  • The official launch date for the Vision Pro is February 2, with pre-orders starting on January 19.

2. How much does the Vision Pro headset cost?

  • The Vision Pro is priced at $3,499.

3. How does the Vision Pro ad connect with Apple’s history?

  • The “Get Ready” ad draws parallels with the first iPhone ad from 2007, both using a montage of clips from popular media to create excitement.

4. What sets the Vision Pro apart from other devices?

  • Apple positions the Vision Pro as a revolutionary spatial computer, transforming the way people work, collaborate, connect, relive memories, and enjoy entertainment.

As Apple’s Vision Pro Ad gains momentum across various media platforms, it remains to be seen how many enthusiasts will be “getting ready” to embrace this groundbreaking mixed-reality headset. The ad, with its familiar yet innovative approach, adds to the anticipation surrounding the device’s imminent launch.

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